As the KMC function, we seek to enhance and learn from the advocacy community through the use of data on emerging themes and knowledge products from different forms of engagement. With the data harvested from the analysis of tweets, requests from the advocacy community and downloaded resources, the KMC function is able to understand how users interact with the content on the AAC platforms and gauge what is of particular interest and value to the advocacy community.

KMC focuses on ensuring that the knowledge, information and experience amassed by the AAC and its community is effectively captured, analysed, documented and shared with the relevant teams. In this way, the AAC is able to remain nimble and deploy this useful information to ensure relevance and quality for the advocacy community.

The MERL function works to ensure that the impact of AAC activities is tracked, documented and analysed, to ensure the emerging learning is utilised to adjust organisational strategic priorities. These adjustments serve to channel organisational efforts towards building the capacity of advocates, technical assistance providers and donors of advocacy in Africa.

MERL utilises a Results Framework (RF), which aligns directly with the AAC Theory of Change. The framework incorporates all projects under the Accelerator, thus providing a comprehensive analysis of the organisation’s overall outputs, outcomes and impact.

The CFT function, seeks to ensure the Advocacy Accelerator responds to the needs of advocates through tailored, dynamic, interactive and accessible approaches such as- in person training, peer learning, mentoring and coaching. Additionally, we ensure the AAC remains receptive to short term needs for relevant content and skills, whilst cultivating long-term sustained engagement through deepened connections and learning so as to provide a support system to the advocacy ecosystem in Africa.

The AC function delivers and disseminates, the tools and knowledge that will accelerate the work of advocacy in Africa and specifically, by African advocates. This is accomplished by leveraging both traditional and digital communication tools to engage with and support growing networks and strengthen their voice. AAC networks comprise advocates and technical assistance providers located on the continent as well as the donor community (ATADs) that supports their work. Strategic communications harmonise linkages across the AAC platforms so as to provide value to the AAC community and to the organisation. By supporting key stakeholders and deploying the platforms in the service of the ATAD’s working in Africa, we are able to heighten the AAC’s visibility and continue to build institutional credibility by generating and contributing evidence and knowledge about advocacy in Africa.  The overall objective  is  to ensure effective, responsible and compelling advocacy communication for the AAC aligned across internal and external audiences and in line with the organisation’s strategy.