This is the active promotion of a human rights cause or principle. It is mainly done in partnership with rights holders
against a duty bearer.
• Main subject of advocacy is an issue that is informed by internationally recognised human rights principles.
• It is people oriented and the beneficiary is mainly a person/ victim and/or the people in general.
• In most cases it is done to get a state actor/agent to give in to the demands of the people.
• The expected outcome is usually improved human rights situation.
This resource by HAKI Africa includes examples of advocacy, ingredients of advocacy, why and when to choose advocacy, as well as the basic components of advocacy.