The Mobilisation Cookbook will build your foundational knowledge of ingredients (or core terminology) like engagement, organising, volunteering and more. Sprinkled into these pages are recipes (or case
studies) that demonstrate how people power has scaled campaigns over the years. We’re advocates for a healthy mobilisation diet, though. You won’t find any one-size-fits-all recommendations or instant campaigns here. Instead, the Cookbook focuses on essential building blocks—the base for any good recipe—and a series of options from which to choose depending upon your objectives. Understanding the core ingredients, when to use them and what to mix them with will give you the tools you need to cook up some of your own unique “people powered” recipes.