Welcome to the SMART Advocacy guide. SMART Advocacy has enabled many individuals and groups, from grassroots organizations to global fora, create effective advocacy that fuels progress. It is based on years of experience in developing and carrying out successful advocacy strategies. It is both practical and transformational.

The SMART Advocacy approach focuses on what you can achieve in a short time—setting a SMART, near-term
objective and determining how best to achieve an “advocacy win.” The approach is designed for a group of like-minded advocates, whether in a small, informal group or in a larger, more formal coalition.