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“The uncertainty and unpredictability of advocacy means that rather than searching for a non-existent “royal road”, we should be looking to find the best ways to follow the natural pathways. The political, social and environmental challenges we face are huge and the advocacy community needs to be as effective as it can be in response. So it’s vital
that monitoring and evaluation approaches support and bolster efforts to be effective and we hope this paper contributes to broader conversations about how they can best do that.

First, everyone involved in MEL — funders, senior managers and boards, advocacy practitioners, and evaluators — has a role to play in helping ensure it is oriented and supported in a way that is grounded in the way
advocacy influences change. All need to help build a culture of critical reflection and adaptation in response, which will ensure MEL efforts contribute to more effective advocacy.”

“The uncertainty and unpredictability of advocacy means that rather than searching for a non-existent ‘royal road’, we should be looking to find the best ways to follow the natural pathways.”

To listen to a podcast where the authors talk about this paper: http://bit.ly/2uHvalG

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