This toolkit has been designed to add to the skills you already use for communicating about your work, as well as advocacy and mobilising communities for civic action.

The materials in the toolkit will assist you to:

1. Design communication strategies based on research, evidence and a solid understanding of the context.

2. Identify tipping points for action based on analysis of audiences and their contexts.

3. Create effective communication materials that work together, including on social media.

4. Implement communication programmes and measure their progress.

5. Evaluate the contribution of your communication programme to your organisational effectiveness, and change you are trying to encourage.