Influencing for Impact Guide: How to deliver effective influencing strategies
This guide is designed to support civil society organisations, Oxfam teams and partners to develop and deliver ‘influencing strategies’ for social justice that tackle the structural causes of poverty, inequality and environmental crisis – influencing strategies that will shift unequal and unjust power relations, and change policies, practices, attitudes, behaviours and social norms.
It describes how to design effective influencing strategies and put them into practice. and explains the tactics that you can use to make change happen. The guide is informed by the learning, experiences and courageous influencing and campaigning undertaken by social movements, civil society networks, Oxfam partners, allies and staff over many years, as well as from evaluations and academic research.