Campaign Accelerator

Campaign Accelerator

About the Campaign Accelerator

Who wins lasting change in today’s world? Nimble teams that build creative and transformative advocacy campaigns that engage people in meaningful ways.

That’s why we developed the Campaign Accelerator, a collaborative planning process that blends tried and true strategy tools with the best of design thinking, lean start-up principles, and participatory approaches to problem-solving. The result? Greater insight, innovation, and alignment, leading to greater campaign success.

More than converting a training into video, we’re building in principles and methodologies of creative and strategic collaboration that are inherent to our approach – using a mixture of virtual plenary work, online break-out groups, and offline individual work. We’re excited to offer this training remotely so that you can keep doing your vital social justice work.

Objectives of training;

The 10 half-day sessions that allow the participants to do the following:

  1. Uncover new opportunities to address the root causes of an issue through systems thinking
  2. Generate and test creative ideas to inspire and engage key audiences
  3. Foster a collaborative team culture that embraces learning and iteration throughout a project cycle
  4. Integrate new planning approaches that help established teams navigate increasingly complex environments
  5. Design people-centered campaign strategies and actionable campaign plans

Going virtual

As a result of the Covid-19 pandemic, Advocacy Accelerator and Mobilisation Lab offered a virtual Campaign Accelerator training for campaigners and activists based in Africa.

The training was held from 28 September to 9 October, for a period of 10days (excluding the weekends). It consisted of daily four-hour sessions delivered virtually on the zoom platform. There was a total of 15 participants drawn from 7 different countries including Kenya, Uganda, Ghana, Burundi, Nigeria, Mauritius, and Ethiopia. Most of the participants were campaigners working on gender justice or interested in applying a gender justice lens to their work in the region. The training focused on a campaign case study related to gender justice in the context of Covid-19.

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