Advocacy represents the strategies devised, actions taken and solutions proposed to influence decision-making on a particular cause/issue. The purpose of advocacy is to create positive change for people and their environments. Individuals, organizations, businesses and governments can all engage in advocacy activities. As seen in Appendix 1, advocacy efforts range from those on behalf of an individual to efforts directed at bringing about policy
Population health advocacy is directed at actions to improve the overall health of a population. Generally, this is done through addressing the many social conditions that impact the health of populations, such as early child
development, income, education, gender, etc. These conditions are often referred to as the non-medical or social determinants of health (1).