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Prevention and control of malaria depends, in part, on key services such as proper identification of suspected malaria cases, parasite-based diagnosis and treatment, and intermittent preventive treatment in pregnancy (IPTp). Much of the time, however, these services are unsought, not provided at all, or are delivered in an incomplete or inconsistent manner. For example, provider distrust of sulfadoxine-pyrimethamine (SP) and malaria rapid diagnostic tests (RDTs) can lead to non-adherence to clinical guidelines, while failure to submit reports in a timely fashion contributes to stock-outs . Moreover, perceptions of poor service quality, social barriers and misconceptions can cause clients to delay care or discontinue treatment.